El Monterey

What happens when a legacy brand evolves but its digital experience gets left behind?

El Monterey came to BarkleyOKRP following a major refresh, introducing updated packaging and a more modern identity. The website, however, no longer reflected that direction.

I led the visual reskin, starting with an audit to uncover gaps in accessibility, usability, and overall cohesion. From there, I translated the new brand into a cleaner, more intuitive experience, refining hierarchy, layout, and visual consistency across the site.

The result is a modernized platform that aligns product, packaging, and digital into one cohesive brand experience.