Innovated Services

Innovated Services is a social media management team that helps small businesses understand, manage, and grow their digital presence.

I developed a brand identity centered on growth, clarity, and elevation. The custom logo integrates subtle arrow forms that construct the initials “I” and “S,” creating a hidden layer of meaning within a clean, modern mark.

The upward direction of the arrows reinforces themes of progress and momentum, reflecting the company’s focus on helping clients increase visibility, engagement, and business growth across digital platforms.